Find your customers and think like them

Finding our exact target audience was a  little bit difficult for Circuit Atlantic because I mean how do you find the target audience for a combination of amazon, bestbuy, carters, drugs.com? Too vast too wide, we carter for not just a particular sector of people but for a wide range, as the items we purchase also have a wide range as well. nonetheless we were able to narrow down our customers to users of the internet. Don't be alarmed there are not so many users of the internet in Nigeria.

Finding your customer is just the beginning, thinking like them is also essential. When sending out comments or information on any of the social media tools, its important you step out of the senders shoes and think like the receiver. Would this mail annoy me and provoke me to unsubscribing or is it something sweet that you can actually relate to and get value from reading it. So before you send out that email campaign, tweet or Facebook message see your self as the customer and make sure they would find it just as interesting as you did.

Our email campaigns prior to my taking over social media for Circuit Atlantic used to suck, as in literally suck  even me as a staff stopped opening them.  I can imagine how many people unsubscribed for lack of interest and the apparent disruption. We have upgraded now the emails campaings and have more beautiful looking messages that you would want to look at past 5secs. Our unsubscribe ration has reduced and more people are opening our emails. i didn't develop the new outlook oh!

I haven't been here in a while however I would put our Facebook likes (1761)and tweeter 160follwers just so we keep count of what we are doing